News
Google Ads Data Transfer Big Query without the hassle
The reasons why we built the Google Ads module. With Webinar slides, some background on our approach, and a sample dashboard.
Jules Stuifbergen
May 7, 2026
The reasons why we built the Google Ads module. With Webinar slides, some background on our approach, and a sample dashboard.
In this post, a simple query that answers: Which search terms predict a purchase, even when that purchase happens days later in a different session?
Try to find that via the GA4 interface…
Cart abandonment is one of those things everyone knows is a problem and nobody fully understands. The usual dashboard tells you the rate. It doesn’t tell you why.
This query gives you the top “last 3 pages before abandoning a cart” for extra insight
Here’s an article on the ga4_transactions table, with a query that solves an actual use case: which product categories make customers loyal?
GA4Dataform 2.1.1 release notes
We recently released new versions for GA4Dataform Premium, Core and Community which contain small additions and potential breaking changes – please look inside
Premium 2.0.4 is released! With Google Ads support, and more. Also: an update about our simpler (and cheaper!) pricing plans.
We, the founders of Superform Labs, created GA4Dataform to solve our own problem: setting up GA4 data projects in BigQuery
The GA4Dataform v18 announcement. Featuring update notes and the changes (mostly small fixes)
We created a Dashboard for the Diagnostics table that comes with your GA4Dataform install.
It can be used to quickly spot tracking errors in your data. Read all about it here.