Last updated: September 17, 2025
Superform Labs OÜ (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy & Cookie Policy explains what information we collect, how we use it, and what rights you have under the General Data Protection Regulation (GDPR) and other applicable laws. It applies to our websites, products, and services.
Superform Labs OÜ
Registry number: 17007747
Office address: Ahtri tn 12, 15551 Tallinn, Estonia
Email: hello@superformlabs.eu
Contact for privacy matters: Jules Stuifbergen (reachable at hello@superformlabs.eu)
Superform Labs OÜ is the controller responsible for the processing of personal data described in this policy.
We collect and process the following categories of data, depending on how you interact with us:
Website visitors
Analytics data via Google Analytics 4 (Consent Mode enabled).
Consent choices: no tracking, cookieless pings, or full tracking.
Contact form submissions (name, email, message).
Newsletter sign-ups via Buttondown (name, email).
Product users (Core, Premium, Custom)
Name, email, Google Cloud project IDs.
License key data and subscription details.
Application logs for troubleshooting.
Support users
Email communications (name, email, message).
Support tickets (via Zammad).
GitHub issue data if submitted.
Business and billing data
Payment and invoicing information:
Lemon Squeezy (merchant of record) for most purchases.
Envoice for some Custom plan invoices.
We do not collect or store credit card details ourselves.
We process personal data to:
Provide access to GA4Dataform (licensing, subscription management).
Deliver support and respond to inquiries.
Process payments and issue invoices.
Send product updates and newsletters (with consent; unsubscribe any time).
Improve our website and services (analytics, performance data).
Comply with legal and tax obligations.
We rely on the following legal grounds under GDPR:
Contract performance (providing GA4Dataform, licensing, support).
Consent (analytics, newsletters, optional communications).
Legal obligation (invoicing, tax compliance).
Legitimate interest (improving services, preventing misuse).
We use third-party service providers to operate our services:
Payments and billing: Lemon Squeezy (US), Envoice (Estonia)
Hosting: TransIP (EU)
Database: Google Firestore (EU)
Email and productivity: Google Workspace (EU/US)
Newsletters: Buttondown (US)
Support and ticketing: Zammad (EU)
Code management: GitHub (US)
Automation: Zapier (US)
Internal communication: Slack (US)
Where data is transferred outside the EU/EEA, we rely on Standard Contractual Clauses (SCCs) as approved by the European Commission.
Account and billing data: as long as you have an active account, and up to 7 years afterwards (to meet legal obligations).
Support tickets and emails: up to 3 years.
Newsletter subscription: until you unsubscribe.
Analytics data: per Google Analytics default retention settings.
Our website uses cookies for:
Always: Strictly necessary functions (site operation).
After Stats consent: Analytics via Google Analytics 4 with Consent Mode.
After Stats + Marketing consent: we load the Lemon Squeezy affiliate tag (see 6)
You may choose between no tracking, analytics tracking, or full tracking.
You can adjust your cookie preferences at any time via our cookie banner.
You have the right to:
Access your data.
Rectify inaccurate data.
Request deletion of your data.
Restrict or object to processing.
Request data portability.
Withdraw consent (for example, newsletter or analytics).
To exercise these rights, contact us at hello@superformlabs.eu.
You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate or your local supervisory authority.
Our app’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
We use Buttondown for newsletters.
Double opt-in is required.
You can unsubscribe at any time via the link in every email.
For purchases via Lemon Squeezy, refunds and cancellations are governed by their Terms of Service.
For directly invoiced customers, we do not provide refunds unless required by law.
We use appropriate technical and organizational measures to protect personal data, including encryption, access controls, and minimization of data.
We may update this Privacy & Cookie Policy from time to time. Material changes will be communicated on our website.
If you have any questions about this policy or your data, please contact us at:
Superform Labs OÜ
Ahtri tn 12
15551 Tallinn
Estonia
Email: hello@superformlabs.eu
