ARIMA_PLUS and ML.DETECT_ANOMALIES are built into BigQuery, so the setup is straightforward — the concepts underneath are not. The four ideas to understand before you turn anomaly detection on.
The reasons why we built the Google Ads module. With Webinar slides, some background on our approach, and a sample dashboard.
In this post, a simple query that answers: Which search terms predict a purchase, even when that purchase happens days later in a different session?
Try to find that via the GA4 interface…
We created a Dashboard for the Diagnostics table that comes with your GA4Dataform install.
It can be used to quickly spot tracking errors in your data. Read all about it here.
Our good friend (and now BFF) Mehdi Oudjida is a Looker Studio expert and created a Looker Studio Template for the Sessions demo table!
