GA4 BigQuery models, built by experts for you

Your GA4 data models and reports: ready in minutes, not months

Building and maintaining reliable models in GA4Dataform would take experienced analysts or engineers – at the very least – hundreds of hours to build in-house. That’s months of highly skilled work before you can even start analyzing data to grow your business.

GA4Dataform gives you pre-built Dataform models for your GA4 BigQuery export data set. Core is available for free and already widely adopted by industry experts.

Core saves you time and money by delivering flattened, ready-to-use, expert-built models from day one. With Premium, you also get powerful reporting, ongoing updates and dedicated support from the team that sets the standard for GA4 BigQuery analytics.

Industry standard foundation

Our open-source Core models are already trusted by leading organizations as the default for GA4 BigQuery data models. Free forever, no lock-in.

Ready in minutes, not months

Tap into pre-built data models designed by industry experts, enabling you to start at a level of sophistication that usually takes years to achieve.

Powerful reporting, done for you

GA4Dataform Premium unlocks advanced output tables, ready for reporting, like funnels, conversion rates, items, and user stitching: no development required.

Intraday & GA360 table support

Premium works with intraday and GA 360’s – fresh – tables, giving you more realtime and detailed insights when you need them most.

Dashboards that keep you in control

Premium includes Looker Studio dashboard templates, such as BigQuery cost monitoring and custom parameter detection dashboards.

Always up to date

Premium users get priority updates and exclusive new features, so GA4 (schema) changes never slow you down.

Optimized for cost and speed

Incremental loading and smart query design keep your BigQuery bills predictable without compromising performance.

Dedicated support that scales

Premium includes onboarding and expert support with SLA. Custom plans go further with enterprise services.

Flexible for any organisation

Tailor models to your business needs or choose a Custom plan for enterprise-level flexibility and billing.

Stop rebuilding from scratch

GA4Dataform Core is free forever. Premium saves massive time and money with advanced features, updates, and dedicated support.

How GA4Dataform works in practice

From Core to Premium, here’s what teams usually ask about setup, features, and flexibility
  • Core is free, open source, and provides the foundation.

  • Premium adds advanced reporting, dashboards, updates, and dedicated support.

  • Custom gives enterprises flexibility, managed services, and tailored solutions.

Core includes sessionization, base tables for events, sessions, and transactions, cost optimization, attribution fixes, channel groups, and data quality checks.

Premium includes SLA-backed support, advanced reporting tables (funnels, conversion rate, items, session totals), intraday and GA360 support, user stitching, dashboards for cost monitoring and parameter tracking, and priority updates.

Yes. Premium supports intraday and GA360 datasets for fresher, more detailed insights.

Yes. Premium includes dashboards for BigQuery cost monitoring and custom parameter detection.

Yes. You can extend or adapt models to fit your business needs. Custom plans offer even more flexibility with managed services and modified installers.

Premium and Custom users receive priority updates to stay aligned with GA4 schema changes. Core users rely on community support. Updates are released as soon as reasonably possible, but no fixed timeline is guaranteed.

Premium and Custom users can provide input on future Premium features. We consider this feedback carefully, but we cannot guarantee implementation of specific requests.

Yes. Premium includes an onboarding call to help you get started quickly. Custom clients can request additional training or workshops.

Lemon Squeezy is our merchant of record for Core and Premium subscriptions. Custom plans are invoiced by Lemon Squeezy or directly by Superform Labs OÜ.

You’ll keep Core (open source) features, but Premium features, updates, and support stop at the end of your billing period. You must revert to the Core codebase.