Building and maintaining reliable GA4 BigQuery models in-house takes experienced analysts or engineers hundreds of hours. That’s months of work before you can even start analyzing data to grow your business.
GA4Dataform gives you pre-built Dataform models for your GA4 BigQuery export. Core is free, open source, and already widely adopted by industry experts.
Core saves time and money by delivering flattened, ready-to-use, expertly designed models from day one.
Our open source Core models are trusted by leading organizations as the default standard for GA4 BigQuery modeling. Free forever with no lock-in.
Tap into pre-built data models designed by industry experts. Start at a level of sophistication that usually takes teams years to develop.
Core replaces months of technical work with ready-made, reliable GA4 models. Free, open source, and instantly usable.
Reconstruct reliable sessions with logic aligned to GA4. Core handles session boundaries for you, even in complex implementations.
Core uses incremental loading and efficient queries to keep BigQuery costs under control. Teams often see up to 80% cost reduction compared to querying the raw GA4 export.
Events, sessions, and transactions are delivered as flattened, easy-to-query tables. No more digging through nested GA4 export structures.
Core automatically processes custom user properties and custom event, item, and URL parameters. Your business logic becomes part of the model from the start.
Exclude unwanted traffic with simple filters for events, hostnames, internal usage, or staging environments.
Use Google’s default channel group or extend it with additional logic such as Organic AI. Your channels stay consistent and accurate across analyses.
Core corrects known GA4 export issues such as misattribution and inconsistent source values.
All GA4Dataform outputs are designed to be clean, consistent, and well-documented. Making them instantly usable for analytics, BI tools, and (conversational) AI models alike.
Core converts event timestamps into your preferred local timezone to match how your business reports.
GA4Dataform Core is a free, open-source set of production-ready Dataform models for GA4 BigQuery export data. It provides a reliable foundation for analytics without vendor lock-in.
Core includes sessionisation, flattened tables for events, sessions, and transactions, cost-optimized models, custom user and event parameters, channel grouping, attribution fixes, local timestamps, and basic data quality checks.
Most teams can install Core and start querying clean, usable tables within minutes. No complex setup or custom modeling is required.
No. Core works out of the box with sensible defaults. Teams with Dataform experience can extend or modify the models as needed.
Yes. Core is fully open source and designed to be extended. You can adapt filters, parameters, attribution logic, and channel grouping to match your business needs.
Core uses incremental loading and efficient query patterns to avoid repeatedly scanning raw GA4 export tables. Many teams significantly reduce processing costs compared to querying raw data directly.
Core includes basic data quality assertions and fixes common GA4 export issues such as misattribution. The models reflect how users actually interact with your product.
Core is maintained by the community and updated on a best-effort basis to align with GA4 schema changes. Updates are published openly as improvements become available.
Yes. Core is free forever and open source. You can use it, modify it, and run it without licensing fees.
Advanced reporting, dashboards, and additional capabilities are available separately. See the Premium features page for details.
Support for GA4Dataform Core is available via our team and community resources. You can reach out through the contact page for help or guidance. Premium users receive priority support and faster response times.
You own it. GA4Dataform Core runs entirely in your own infrastructure and keeps working even if your license key expires, and if you never use (or stop using) GA4Dataform Premium.
You can modify the code for internal use and operate it independently, without an active license key.
However, without an active license key, you will no longer receive updates. Also, redistributing modified versions outside your organization is not permitted under the Core license.
Core is installed and updated using the GA4Dataform installer app. The process is self-managed and designed to be simple, with no dependency on external services once installed.
Yes. Core supports unlimited installs and updates across multiple Google Cloud projects, making it suitable for agencies or teams managing multiple environments.
Yes. Core is production-ready and widely used in live environments. It provides the same modeling foundation used by Premium plans, without advanced reporting or managed services.
Core follows GA4 schema changes on a best-effort basis through community and team contributions. Premium plans receive priority updates for schema changes.
Yes. You can start with Core and upgrade at any time to unlock additional features, priority updates, and dedicated support without rebuilding your models.
No. Core has no usage limits. Performance and cost depend on your BigQuery setup and how you query the data.
Core is the right choice if you want to try GA4Dataform, need a solid production-ready foundation, or don’t have budget for a paid plan yet. It gives you full ownership of your models and clean, reliable GA4 data without upfront cost.
Many teams start with Core to validate their setup and upgrade later when they need advanced features, faster updates, or priority support.
