Building and maintaining reliable GA4 BigQuery models in-house takes experienced analysts or engineers hundreds of hours. That’s months of work before you can even start analyzing data to grow your business.
GA4Dataform gives you pre-built Dataform models for your GA4 BigQuery export. Core is free, open source, and already widely adopted by industry experts.
Core saves time and money by delivering flattened, ready-to-use, expertly designed models from day one.
Our open source Core models are trusted by leading organizations as the default standard for GA4 BigQuery modeling. Free forever with no lock-in.
Tap into pre-built data models designed by industry experts. Start at a level of sophistication that usually takes teams years to develop.
Core replaces months of technical work with ready-made, reliable GA4 models. Free, open source, and instantly usable.
Reconstruct reliable sessions with logic aligned to GA4. Core handles session boundaries for you, even in complex implementations.
Core uses incremental loading and efficient queries to keep BigQuery costs under control. Teams often see up to 80% cost reduction compared to querying the raw GA4 export.
Events, sessions, and transactions are delivered as flattened, easy-to-query tables. No more digging through nested GA4 export structures.
Core automatically processes custom user properties and custom event, item, and URL parameters. Your business logic becomes part of the model from the start.
All GA4Dataform outputs are designed to be clean, consistent, and well-documented. Making them instantly usable for analytics, BI tools, and (conversational) AI models alike.
Core is free, open source, and provides the foundation.
Premium adds advanced reporting, dashboards, updates, and support.
Custom gives enterprises flexibility, managed services, and tailored solutions.
Core includes sessionization, base tables for events, sessions, and transactions, cost optimization, attribution fixes, channel groups, and data quality checks.
Premium includes support, advanced reporting tables (funnels, conversion rate, items, session totals), intraday and GA360 support, user stitching, dashboards for cost monitoring and parameter tracking, and priority updates.
Yes. Premium supports intraday and GA360 datasets for fresher, more detailed insights.
Yes. Premium includes dashboards for BigQuery cost monitoring and custom parameter detection.
Yes. You can extend or adapt models to fit your business needs. Custom plans offer even more flexibility with managed services and modified installers.
Premium and Custom users receive priority updates to stay aligned with GA4 schema changes. Core users rely on community support. Updates are released as soon as reasonably possible, but no fixed timeline is guaranteed.
Premium and Custom users can provide input on future Premium features. We consider this feedback carefully, but we cannot guarantee implementation of specific requests.
Yes. Premium includes an onboarding call to help you get started quickly. Custom clients can request additional training or workshops.
Lemon Squeezy is our merchant of record for Core and Premium subscriptions. Custom plans are invoiced by Lemon Squeezy or directly by Superform Labs OÜ.
You’ll keep Core (open source) features, but Premium features, updates, and support stop at the end of your billing period. You must revert to the Core codebase.
