GA4Dataform Premium

Advanced models, reporting tables, and expert backing on top of GA4Dataform Core

GA4Dataform Premium builds on the open foundation of Core with advanced models, reporting-ready tables, and expert backing. It’s used by brands and agencies that need more than raw data models to support ongoing analytics work.

Premium helps teams move faster and with more confidence by adding advanced features, priority updates, and direct support from the team that sets the standard for GA4 BigQuery analytics.

Premium saves time and reduces operational risk by delivering advanced features, reporting-ready tables, and expert backing on top of GA4Dataform Core.

Reporting tables, ready to use

Premium delivers advanced, pre-modeled reporting tables such as funnels, conversion rates, items, and session totals. No custom SQL, no maintenance, no rebuilding logic every time GA4 changes.

Multi-property GA4 modeling

Combine multiple GA4 properties into a single, unified data model. Ideal for multi-brand, multi-market, or multi-domain setups using consistent configurations.

Fresher data with intraday and GA360 support

Premium supports intraday and GA360 fresh tables, giving you access to near real-time and more granular data when timing matters.

User stitching across devices and sessions

Premium unlocks user stitching to connect activity across sessions and devices, giving you a more complete view of user behavior.

Advanced channel grouping

Define and maintain fully custom channel groupings beyond the defaults. Premium gives you complete control over attribution logic without fragile overrides.

Google Ads BigQuery integration

Transform Google Ads BigQuery exports into clean, analysis-ready tables. Supports multiple customer IDs, flexible conversion tracking, and cost-efficient incremental processing.

Session-level enrichment

Premium adds advanced session-level capabilities such as custom session totals, session-level parameter aggregation, and custom event ID parameters.

Built-in monitoring dashboards

Premium includes ready-made dashboards for BigQuery cost monitoring and custom parameter detection, so issues surface before they become expensive or misleading.

Priority updates when GA4 changes

Premium users receive priority updates for GA4 export schema changes, so GA4 updates don’t break pipelines or slow teams down.

Expert-backed installation and updates

Premium includes expert-backed installation and update workflows using the installer app. You get help when changes matter, not just when things break.

Priority support and onboarding

Premium includes priority email support and an onboarding call with the team behind GA4Dataform. Questions get answered faster by people who know the models inside out.

AI-ready data models

All GA4Dataform outputs are designed to be clean, consistent, and well-documented. Making them instantly usable for analytics, BI tools, and (conversational) AI models alike.

Flexible for any organisation

Tailor models to your business needs or choose a Custom plan for enterprise-level flexibility and billing.

GA4Dataform Premium in practice

Common questions about advanced features, support, and running GA4Dataform with expert backing

GA4Dataform Premium builds on Core by adding advanced analytics features, reporting-ready tables, priority updates, and expert support. It is designed for teams that rely on GA4 analytics daily and want to reduce maintenance effort while unlocking more advanced use cases.

Premium includes everything in Core, plus advanced reporting tables such as funnels, conversion rates, items, and custom session totals. It also adds multi-property support, intraday and GA360 support, user stitching, Google Ads BigQuery integration, advanced channel grouping, monitoring dashboards, and session-level enrichments.

Premium One includes all Premium features within a single Google Cloud project and supports unlimited GA4 properties and Google Ads accounts.

Premium Unlimited includes everything in Premium One, with unlimited usage across multiple Google Cloud projects across multiple Google Cloud organisations.

Premium Custom builds on Premium Unlimited and adds custom onboarding, flexible installation options, SLA-backed support, invoicing, and optional managed or custom development services.

Premium is used by brands, agencies, and analytics teams that need advanced GA4 analytics, fresher data, and reliable ongoing support. It’s a good fit when GA4 analytics move from a setup task to an ongoing operational responsibility.

Yes. GA4Dataform Premium runs in your own Google Cloud and BigQuery environment. You keep control of your data and infrastructure, while Premium backs you up with additional features, priority updates, and expert support.

Most teams can get started quickly using the installer app. Premium plans include an onboarding call to help you configure your setup correctly from the start and avoid common pitfalls.

Premium includes dedicated email support with priority handling compared to Core.

There are no SLA-backed response times for Premium One or Premium Unlimited. Premium Custom customers may receive SLA-backed support if explicitly agreed in writing.

Yes. Premium One, Premium Unlimited, and Premium Custom all include an onboarding call with Superform Labs to help you get set up efficiently and align the configuration with your needs.

Premium users receive priority updates for GA4 export schema changes. This helps ensure your pipelines stay stable and up to date as GA4 evolves.

Yes. Premium includes ready-made dashboards for BigQuery cost monitoring and custom parameter detection. These dashboards help teams monitor costs and data quality without building their own tooling.

Yes. Premium supports modeling data from multiple GA4 properties in a single unified model, which is especially useful for multi-brand, multi-market, or agency setups.

Yes. Premium supports intraday and GA360 “fresh” tables, enabling near real-time analysis and more granular insights.

User stitching connects user activity across sessions and devices to provide a more complete view of user behavior. This feature is included in all Premium plans.

Yes. Premium includes fully custom channel grouping, allowing you to define and maintain your own attribution logic beyond default or extended channel groups.

Yes. Premium includes support for Google Ads BigQuery exports, transforming raw Ads data into clean, analysis-ready reporting tables. It supports multiple customer IDs and efficient incremental processing.

Premium builds on Core’s cost-efficient modeling and adds monitoring dashboards to help you track and control BigQuery spend over time.

That depends on your plan.

Premium One can be used within a single Google Cloud project.

Premium Unlimited can be used across unlimited Google Cloud projects, including projects owned by your customers, as long as you hold an active Premium Unlimited license.

Premium Custom follows the same usage model as Premium Unlimited, with additional flexibility depending on your agreement.

Yes. Agencies typically use Premium Unlimited.

With Premium Unlimited, you may use GA4Dataform in your own Google Cloud projects and in projects belonging to your customers, as long as your license is active.

If you stop working with a customer, that customer must obtain their own GA4Dataform license, or GA4Dataform must be removed or downgraded to Core in their environment.

Yes. You may modify GA4Dataform Premium for internal use within your organization or customer projects covered by your license.

Premium Custom plans can include deeper customization, alternative installation methods, and optional custom development services provided by Superform Labs.

No. GA4Dataform Premium is licensed software.

You are granted a non-exclusive, non-transferable, revocable license to use Premium during an active subscription. All intellectual property rights remain with Superform Labs OÜ.

You do, however, run Premium in your own infrastructure and retain full control over your data.

When your Premium subscription ends, your right to use Premium features stops at the end of the billing period.

You must stop using Premium code and revert to GA4Dataform Core. You may keep archival copies of the code, but you may not use Premium features in production without an active license.

Yes, but only the Core version.

After a Premium license expires, you can continue using GA4Dataform Core, which remains free and open source. Premium features, updates, and support are no longer available.

Premium One and Premium Unlimited are subscription-based and billed monthly or annually, depending on your selection at checkout.

Most payments are processed via Lemon Squeezy, which acts as the merchant of record. Premium Custom plans may be billed directly by Superform Labs via invoice.

Subscriptions renew automatically unless cancelled before the renewal date.

Yes. You can upgrade or downgrade at any time.

Plan changes take effect immediately. Pricing differences are prorated automatically by the billing provider, based on the remaining time in your billing period.

Refunds follow the payment provider’s policy.

Purchases made via Lemon Squeezy are subject to their refund terms. Direct invoices issued by Superform Labs are non-refundable unless required by law.

Unused time in a billing period is not refunded.

Premium users receive priority updates for GA4 export schema changes and Premium features.

Updates are provided during an active subscription. If the subscription ends, updates are no longer available.

You are.

GA4Dataform runs entirely in your own Google Cloud environment. All storage, processing, and query costs charged by Google Cloud are your responsibility.

Superform Labs is not responsible for third-party costs, overages, or unexpected charges.

No. Premium plans do not impose limits on data volume.

Performance and cost depend on your data size, configuration, and how you query BigQuery.

Premium is the right choice when GA4 analytics become business-critical and you want advanced features, faster updates, and expert support to reduce operational risk.

Many brands and agencies start with Core and upgrade to Premium as their analytics needs grow in scale, complexity, or urgency.