If you prefer not to use the installer app or need to run a modified version of the code, GA4Dataform Community or Premium Custom is the right choice for you.
| Plan | Community | Core | Premium One | Premium Unlimited | Premium Custom |
|---|---|---|---|---|---|
| Email support | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Priority email support | - | - | ✔️ | ✔️ | ✔️ |
| SLA-backed support | - | - | - | - | ✔️ |
| Priority updates for GA4 export schema changes | - | - | ✔️ | ✔️ | ✔️ |
| Onboarding call with Superform Labs | - | - | ✔️ | ✔️ | ✔️ |
| Join the conversation on future Premium features | - | - | ✔️ | ✔️ | ✔️ |
| Plan | Community | Core | Premium One | Premium Unlimited | Premium Custom |
|---|---|---|---|---|---|
| Sessionisation | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Flattened output tables for events, sessions & transactions | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Optimized for cost & performance | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Custom user properties & event / item / url parameters | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Custom filters for events and hostname | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Custom last non-direct attribution | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Extra channel groups, such as Organic AI | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Basic data quality assertions | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| AI ready table and column descriptions | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Misattribution fixes | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Default channel group | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Local timestamps | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Plan | Community | Core | Premium One | Premium Unlimited | Premium Custom |
|---|---|---|---|---|---|
| Multi-property support | - | - | ✔️ | ✔️ | ✔️ |
| Support for intraday and fresh (360) tables | - | - | ✔️ | ✔️ | ✔️ |
| User stitching | - | - | ✔️ | ✔️ | ✔️ |
| Custom channel grouping | - | - | ✔️ | ✔️ | ✔️ |
| Items base table | - | - | ✔️ | ✔️ | ✔️ |
| Items funnel reporting table | - | - | ✔️ | ✔️ | ✔️ |
| Conversion rate reporting table | - | - | ✔️ | ✔️ | ✔️ |
| Custom session totals | - | - | ✔️ | ✔️ | ✔️ |
| BigQuery cost monitoring + dashboard | - | - | ✔️ | ✔️ | ✔️ |
| Custom parameter detection + dashboard | - | - | ✔️ | ✔️ | ✔️ |
| Custom parameter aggregation at session level | - | - | ✔️ | ✔️ | ✔️ |
| Custom event ID parameter | - | - | ✔️ | ✔️ | ✔️ |
| Google Ads Data Transfer support | - | - | ✔️ | ✔️ | ✔️ |
| Plan | Community | Core | Premium One | Premium Unlimited | Premium Custom |
|---|---|---|---|---|---|
| Self-managed using GitHub | ✔️ | - | - | - | ✔️ |
| Self-managed using installer app | - | ✔️ | - | - | - |
| Expert-backed using installer app with dedicated support | - | - | ✔️ | ✔️ | ✔️ |
| Expert-backed using GitHub with dedicated support | - | - | - | - | ✔️ |
| Fully managed by our experts with dedicated support | - | - | - | - | ✔️ |
| Unlimited installs / updates within unlimited GCP projects | ✔️ | ✔️ | - | ✔️ | ✔️ |
| Plan | Community | Core | Premium One | Premium Unlimited | Premium Custom |
|---|---|---|---|---|---|
| Modify code for internal use | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Redistribute modified versions (must remain GPL) | ✔️ | - | - | - | - |
| Keep using product after license key expires | ✔️ | ✔️ | - | - | - |
| Plan | Community | Core | Premium One | Premium Unlimited | Premium Custom |
|---|---|---|---|---|---|
| Credit card (monthly) | - | - | ✔️ | ✔️ | ✔️ |
| Invoice (annually) | - | - | - | - | ✔️ |
| Plan | Community | Core | Premium One | Premium Unlimited | Premium Custom |
|---|---|---|---|---|---|
| Development of custom models | - | - | - | - | ✔️ |
Lemon Squeezy is our merchant of record. They handle payments, subscriptions, taxes, and invoicing for all GA4Dataform plans, except Custom plans. If you purchase Premium or Core-related services, your invoice and credit card statement will show Lemon Squeezy. For Custom plans, invoicing is handled directly by Superform Labs OÜ.
Because GA4 and BigQuery are complex and constantly evolving. Keeping models up to date takes ongoing work. With a subscription, you get priority access to the GA4Dataform team, ongoing updates, and continuous alignment with GA4 changes. Subscriptions also fund development of both Premium and the free Core product, so the whole community benefits.
Yes. Subscriptions renew monthly or annually unless you cancel before renewal.
Plan changes take effect immediately. Lemon Squeezy automatically applies prorated charges or credits so you only pay for what you use.
Refunds are handled according to Lemon Squeezy’s policy. Direct invoices are non-refundable unless required by law. We don’t provide partial refunds for unused time.
Premium is billed monthly via Lemon Squeezy. Annual invoicing is available for Custom plans.
No. GA4Dataform runs in your own Google Cloud environment. You are responsible for all costs charged by Google Cloud (storage, processing, and queries).
When you cancel Premium, your subscription runs until the end of the current billing period. After that, Premium access, updates, and priority support stop, and you revert to the Core version. Your GA4 data remains in your own Google Cloud project, and nothing is lost.
Yes. You’ll always keep access to the free Core features. If you cancel Premium, you’ll simply lose access to Premium-only features, updates, and priority support.
Yes. Upgrading is seamless, and you keep everything you’ve built in your Core custom folders.
There’s no trial, but Core is free forever. You can start there and upgrade when you’re ready.
Premium saves at least hundreds of analyst hours, includes priority support, and ensures you’re always up to date with GA4 changes, far more valuable than the monthly fee.
Contact us. Custom plans can include tailored pricing.
Yes. GA4Dataform runs entirely in your Google Cloud environment. We never store or access your data.
Yes. Premium and Custom plans are built to support agencies managing multiple GA4 properties and projects.
Yes. Premium includes an onboarding call. Custom clients can request additional training.
Yes. With Custom, the Superform Labs team can develop models tailored to your business needs.
All GA4Dataform users can request support. Premium users are prioritized. SLA-backed support is available for Premium Custom customers when explicitly agreed.
Community (GPL license)
✅ Use and modify it freely
✅ Keep your modified version private
✅ Share it publicly — as long as you keep the GPL license and copyright intact
❌ Cannot release modified versions under a proprietary license
Core
✅ Free to use
✅ Configure and run it internally
✅ Build custom code on top of it
❌ Cannot redistribute modified versions of Core
Premium
✅ Commercial license (no GPL)
✅ Includes updates, upgrades, and support
✅ You can build and keep custom code
❌ You cannot keep using Premium if you stop your subscription
