The business case:
At The Social Hub, we have demonstrated how to eliminate the unpredictable variable cost of BigQuery for their large-scale experimentation program.
Using a configuration with two setups and comparing the results, we proved that total BigQuery costs were reduced by 82% by connecting GrowthBook to GA4Dataform.
Read the full case on the website of Mintminds, the GrowthBook implementation partner.
The technical white paper:
In the white paper, we walk you through the setup of both GA4Dataform and GrowthBook, so you can get up and running in no time!
Special thanks to: The Social Hub, a hotel for digital nomads, travellers, students, coworkers and everyone in between – and a happy GA4Dataform user 🙂
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