GA4Dataform is the analytics engineering framework that turns raw GA4 BigQuery exports into structured, decision-grade datasets in minutes. Built by Superform Labs, it powers GA4 analytics for agencies, freelancers, and brands worldwide.
The partner program is built for digital analytics agencies and freelancers who deploy GA4Dataform for multiple clients. As a certified partner, you can resell Premium to your clients at your margin, earn 15% recurring commission on direct client subscriptions, and get free Premium access for your own team. Plus public recognition, knowledge sharing, office hours with the Superform Labs team, and inbound services referrals.
Joining now locks in today’s flat-rate reseller model. If the program later moves to a per-client wholesale model, you can stay on the flat-rate model you joined on, for as long as you remain a partner.
Get a free partner internal license with full access to Premium features. Evaluate the product on your own properties, run demos and sample implementations, and train your team. Scoped to partner-owned data, not client production work. The fastest way to find out which Premium features matter to your clients.
When you refer a client to a direct Premium subscription, earn 15% of their monthly revenue for as long as the subscription stays active. No caps, no expiration.
As a certified partner, you can use Premium Unlimited to install GA4Dataform across all client GCP projects under one subscription. Bundle into retainers, mark it up, or charge clients however you want. The margin is yours.
Be listed in the public partner directory where clients searching for GA4Dataform implementation help find you first. Featured by region, vertical, and specialty. Joint case studies, co-hosted webinars, and conference co-presence with Superform Labs.
Get direct access to the team building GA4Dataform. Monthly office hours, priority escalation for tricky client situations, dedicated training, and ongoing knowledge sharing on new features, best practices, and complex implementations.
When Superform Labs receives services requests that don’t fit our roadmap, those leads go to partners first. Be the go-to expert for clients in your geography or vertical.
Get early access to our upcoming UI for managing GA4Dataform across organizations, workspaces, and clients. Bulk installs, easier updates, designed for partners. Try it before public release.
The partner program is built for digital analytics agencies and freelancers with hands-on GA4Dataform experience, whether through Core (installer), Premium, or the Community (open source) version. Both individual practitioners and full agencies are welcome. Every application is reviewed holistically based on practice, experience, and fit.
No. The program itself is free. Partners only pay for Premium licenses used for their own client work, or earn commission on direct subscriptions they refer. The partner internal license is included at no cost.
When a partner refers a client to a direct Premium subscription, the partner earns 15% of the client’s monthly subscription revenue for as long as the subscription stays active. No caps, no expiration, no minimum referral volume. Commission is calculated monthly and paid quarterly.
Two ways to work with clients:
Reselling: partner installs GA4Dataform on the client’s GCP project under their Premium Unlimited subscription, bills the client directly (or bundles into a retainer), and handles first-line support. Best for clients who want a fully managed analytics service. Partner captures the margin between their retail price and the wholesale cost.
Direct sale: client buys their Premium license directly from Superform Labs. Superform Labs bills and supports the client. Partner earns 15% recurring commission. Best for clients who want their own vendor relationship, SLA, or have an internal data team.
Partners pick the right approach per client and can mix them across their book.
The partner internal license is a free, Premium-equivalent license for partner internal use only: sandbox testing, product demos on partner-owned data, training the team, and deployment on partner-owned properties (your own website, internal apps, sandbox environments). It cannot be used for production client work or POCs on client data. For client POCs or production use, the client purchases a Premium subscription directly or the partner uses Premium Unlimited.
Not on the partner internal license, which is scoped to partner-owned data only. For POCs on a prospect’s data, two options:
The prospect purchases Premium One directly for the duration of the POC. The subscription is cancellable monthly, so if the POC doesn’t convert, they cancel after one month. If it converts, the partner earns 15% recurring commission going forward.
The partner activates the prospect’s GA4 property under their Premium Unlimited subscription. The partner absorbs the cost during the POC and converts the client to ongoing service afterwards.
Both options are monthly-cancellable, so the financial commitment for a POC is limited to one or two months at most.
No. When a partner hosts a client on their Premium Unlimited subscription, Superform Labs won’t approach that client to sell them a direct license. The partner owns the relationship. If a client independently wants to move to a direct subscription, the transition is handled cleanly and the partner earns the recurring 15% commission going forward.
Similarly, partners agree not to push existing direct Premium customers into switching to a partner-hosted arrangement.
The existing subscription continues unchanged. Joining the partner program adds the partner internal license, listing in the partner directory, commission eligibility on direct sales, office hours, co-marketing, and inbound referrals. No financial impact, only added value. Existing Premium Unlimited customers are grandfathered on current terms.
Applications are reviewed within five business days. Once approved, partners sign the partner agreement, receive their partner internal license key, and get listed in the partner directory. Most partners go from application to active status within one to two weeks.
Yes. Once approved, partners can use the GA4Dataform certified partner badge on websites, in proposals, in pitch decks, and in client communications. Superform Labs provides a brand kit with logos, badge variants, and basic usage guidelines.
Possibly. The program is launching in this form and Superform Labs plans to revisit pricing and structure later based on partner feedback and adoption data. One change being considered is a move from flat-rate Premium Unlimited to a per-client wholesale model. Existing partners are grandfathered on the commercial terms in effect when they joined, so joining now means locking in flat-rate reseller pricing.
