In January 2024, the five of us met at an analytics congress (Superweek, highly recommended). As we shared experiences from our work, it became clear we were all struggling with the same challenges, and spending countless hours solving them in parallel.
Instead of duplicating effort, we joined forces and created GA4Dataform. The company behind GA4Dataform is Superform Labs OÜ.
Data Expert
Querying GA4 data is complicated and cumbersome
The GA4 schema changes constantly
Querying raw data is expensive
Even a simple report requires enormous groundwork
We’re T-shaped data professionals with complementary strengths:
Artem – cloud automation wizard
Krisztián – Dataform expert
Jules – SQL model architect
Simon – obsessed with data quality
Johan – founder of GA4BigQuery and instructor at Simmer
Together, we’ve built the fastest way to get value from GA4 & BigQuery.
We’re building a business around high-quality data products and services, but always on top of a strong community foundation. Our Core models are free and open source, ensuring value for everyone, while Premium and Custom plans add advanced features, dedicated support, and flexibility for organizations that need more.
We also provide additional services through Superform Labs, but always with the same goal: to reduce wasted effort across the industry and help teams focus on driving business growth, not reinventing the wheel.
