We, the founders of Superform Labs, created GA4Dataform to solve our own problem: setting up GA4 data projects in BigQuery was slow and repetitive. By making GA4Dataform free and open source, we helped hundreds of teams save time and start projects with confidence.
By making it free and open source, we made the lives of our peers a lot easier, too (check our user stories)…
And, we’re not stopping here: we’ve only scratched the surface of what is possible. There is so much value that can be extracted from analytics data with BigQuery!
Now we are taking the next step.
Introducing GA4Dataform Premium
GA4Dataform Premium builds on our Core version and gives you a GA4 data warehouse in a box that is instantly usable inside your own Google Cloud project.
Key benefits
- Runs in your own GCP project where your GA4 data sits → 100% owned by you
- Manage installation and updates via our web interface
- Full, unsampled GA4 data at a fraction of the cost
- Pre-built reporting tables and dashboards → lower development costs
- Add GA4 custom dimensions with a simple configuration file (no SQL changes needed)
- Extend with your own SQL models on top of our foundation
- Well-documented, with dedicated support from the Superform Labs team
More reporting
- reporting tables to track and track BigQuery cost
- ecommerce reporting table to create easy product funnels by item and item categories
- conversion rate report, so see conversion rate trends of ANY event
More building blocks
- support for session-based custom dimensions (Universal Analytics fans will love this)
- support for (custom) metrics in the sessions table
- user IDs (or custom user dimensions) can be stitched cross-session
Fresher data
- the option to use “intraday” data and “fresh” data in the daily build
- we detect new custom dimensions and parameters for you, and have a report available with pre-built configuration
And more to come
Note that we will continue to add amazing reporting tables and data models. As subscriber of GA4Dataform Premium, you can help shape our roadmap, so if you see something you like here, let us know!
Help us shape our roadmap of possible new features:
- Customer journey models and attribution
- Google Ads data export integration
- Content reporting and Search Console integration
- Cross-sell reporting and basket analytics
How do I get a GA4Dataform Premium subscription
Head over to our pricing page to choose a plan. If you need something different, we can create a custom plan for you.
Use discount code LAUNCH to get a 15% discount for the first 3 months. Valid until October 20th, 2025.
More questions?
Need help installing and getting things up and running?
We got you covered: we offer onboarding calls, installation and configuration support.
Already using Core?
No problem! You can upgrade your existing install, and after a rebuild of the tables, you will have the new models running. Good to know: any custom tables you have built will be fully compatible.
Will the free and open-source version still be available?
Yes! We want GA4Dataform to be the best and most-used foundational GA4 “flat” model out there. This means we will continue to improve and maintain the GA4Dataform Core and Community versions, and we will do our best to empower the community of fellow data modelers with a rock solid and flexible foundation to build upon.
[ Credit: Photo by Andy Hermawan on Unsplash ]
