This dashboard reads the attribution tables the ga4_attribution module builds in your own BigQuery project. First touch, last touch, linear, position-based and time-decay are built on the same journeys, so you read them together instead of committing to one.
Public demo version, running on our demo data. Point the same report at your own ga4_attribution tables to see your journeys.
The six reporting tables and the models table they build on: channel chains, journey summaries, channel assists, channel transitions, conversion lag and micro-conversion lift. Everything is additive and partitioned on journey_start_date, so every rate is derived in the dashboard rather than stored – and stays correct at any grain.
You decide the shape of the data. A touchpoint is one session, or one traffic-source change within a session – your call. A journey is bounded the way you define it: which conversions close it, how many days of inactivity split it, how far it looks back before a conversion, and which user identifier groups it. The module builds the tables; the definitions stay yours.
A GA4Dataform Premium license and a GA4 BigQuery export. Enable the attribution module in the config, define your conversions, and the tables build in your own project – then connect this dashboard to them.
