Superweek 2025: it’s a wrap!

Written by
Jules Stuifbergen
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The Team

The Superform Labs team – creators of GA4Dataform – were all present last week at the very conference we first met: Superweek!

Action shot:

Krisz and Artem on stage

On Wednesday, Krisz and Artem were presenting on stage about all the learnings we gathered building the product, wrestling with the GA4 raw data, and building a best-of-breed datamodeling solution.

What we learned

A short summary of learnings from this great Analytics conference:

  • AI will become ubiquitous in analytics. Whether via documentation writing, support chat, query tool. Brace for impact, people!
  • Data quality is one of the main roadblocks for many analytics teams nowadays. Better be working on good assertions and QA..
  • We spoke to many GA4Dataform users and potential users – and have gathered lots of feedback and use cases about our products and (potential) problems it can solve. Thank you – to all people we talked to
  • Data activation (preferably via automation) is key when you want to extract value from your data at scale. We will definitely work on making this as easy as possible. No shortage of ideas for new features

And many more things! This year’s speaker list was great. So many good topics and conversations..

The road ahead

We will definitely going to work on GA4Dataform the next year. Full steam ahead!

Expect the following the coming year:

  • some killer features that we think are a must-have – coming in the next version(s)
  • a Premium product launch
    • with some of these features in it
    • a roadmap with things to come
  • we will definitely reach out to our existing users to find their painpoints and wishes
  • we welcome anyone to contact us unasked – we want to be solidly grounded in the community to develop what people need before anything else

Stay up to date

We try to meet you in person in one of the many measure camps:

  • Measurecamp Italy (March 8)
  • Measurecamp New York (April 5)
  • Measurecamp Amsterdam (April 12)
  • .. more to come? ..

Also: Follow us on Linkedin, follow this blog and read our newsletter, for more updates.

And don’t be shy sharing the word, leaving comments and sending us emails!

Jules Stuifbergen

Published at February 3, 2025

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